Do you want to learn how to sell stickers on Etsy?
Making and selling stickers on Etsy can be a profitable and enjoyable side hustle. Many people use stickers for planning, organization, and decoration, and the demand for unique, well-designed stickers remains strong. You can create products from home, build a flexible business, and potentially earn significant income with the right approach.
Below is an interview with Mim Jenkinson, who has taught over 2,500 students how to design and sell stickers from home. Mim began with no graphic design background and learned as she went, eventually building a business that now generates six-figure annual revenue.
Common questions this interview answers include:
- What are stickers and what types sell on Etsy?
- Do stickers sell well on Etsy and how do you sell sticker packs?
- Who buys stickers on Etsy?
- How much can you earn selling stickers?
- How do you find customers?
- Can someone with no technical skills create stickers?
This interview will give you practical insights and actionable steps so you can get started or expand an existing sticker business. Mim also offers a free class called “Create Stickers That Sell,” a 60-minute masterclass that covers a three-step method to design stickers that stand out and sell on Etsy.
How to sell stickers on Etsy
1. Background: how Mim got started selling stickers from home
Hi, I’m Mim Jenkinson. I live in Australia with my family and originally come from the UK. I’m passionate about planning and using stickers to stay organized and calm.
I started making planner stickers in 2016, enjoying the whole process of designing, printing, and cutting them at home. It began as a way to save money on my own sticker habit and became a creative outlet—especially important after my breast cancer diagnosis, when it provided a positive focus during treatment.
I opened an Etsy shop and soon shipped stickers worldwide. Customer interest led me to create an online course to help others avoid the learning curve I experienced. As demand grew, I expanded the course into The Etsy Plan—an in-depth program designed to teach new makers how to create stickers that sell and build a profitable Etsy shop.
2. What are you selling and how does this side hustle work?
I’ve sold both printed stickers—created, packaged, and shipped from home—and printable digital sticker files. Printed stickers require supplies like a printer, sticker paper, a cutting machine, and packaging; printable files offer passive income, as they can be listed once and sold repeatedly.
Sticker prices vary: individual sets might start around $2, while bundles or larger collections can reach $50 or more. Initial costs include a cutting machine (Silhouette or Cricut are common), a printer, sticker paper, and consumables like blades and ink. Many sellers find good-quality second-hand equipment if they’re on a budget.
Remember to account for fees—Etsy charges listing and transaction fees—and shipping costs for physical products. Focus on profit margins so your business earns more than it spends on upkeep and supplies.
3. How much does Mim earn monthly from Etsy?
Mim’s income comes from a mix of Etsy and website sales, teaching, coaching, courses, memberships, and other digital products. Over time her business has grown to multiple six figures annually. Earnings vary widely by seller based on product range, pricing, and marketing strategies.
4. What are stickers used for and who buys them?
Mim specializes in planner stickers but also creates stickers for home organization, family use, and business labeling. Planner stickers are used to decorate planners, support organization, and serve as a creative self-care ritual. Stickers can be sold as physical printed items, printable files, or digital stickers for apps and planners.
The primary customer base tends to be women, many of whom are mothers or grandmothers who enjoy the creative and therapeutic aspects of sticker use. Buyers value attractive designs, useful functionality, and quality materials.
5. What does Mim like about selling on Etsy?
She appreciates the meaningful impact her products have—reflected in hundreds of five-star reviews and customer photos showing stickers in use. Etsy is a supportive marketplace for creative sellers, and with the right approach sellers can stand out through unique designs and excellent customer service. Building a sticker business has allowed Mim to run a fulfilling home-based business and share that know-how with students.
6. How much money can you make selling stickers?
Earnings depend on product type, uniqueness, effort, and marketing. Some sellers scale their shops to replace full-time income. Mim’s revenue combines sticker and planner sales with digital products and education. Success requires focusing on creating items that meet customer needs and promoting them effectively.
7. Do you need a following to sell stickers and how do you find customers?
You don’t need an existing following to make money selling stickers, though having an audience can help. Mim teaches how to research product ideas customers want, optimize Etsy listings for search (SEO), and use multiple listings to grow visibility. Consistently adding quality products and learning promotion and SEO tactics will help attract buyers over time.
Standing out means creating unique products, targeting the right customers, and promoting thoughtfully instead of copying common approaches. Mim shares trend ideas and marketing techniques with students to help them grow sustainably.
8. How do you come up with sticker ideas to sell?
Mim generates ideas by focusing on practical solutions—asking how stickers can solve everyday problems or improve routines. Observing people’s needs and designing to help them leads to many viable product concepts. Prioritize creating items that address real customer challenges rather than designing only for personal preference.
9. Can someone with no tech skills create stickers? What tools are needed?
Yes. Mim started with no graphic design experience and learned the necessary skills. Basic tools include a computer, internet, a printer, sticker paper, and ideally a cutting machine (Silhouette or Cricut). There are free and low-cost software options; Mim recommends Silhouette Studio and also teaches Cricut Design Space workflows. For those on a budget, hand-cutting is an option for personal use or small runs.
Learning the tech can be intimidating at first, which is why guided instruction and step-by-step training can speed up progress and reduce costly mistakes.
10. Steps to get started selling stickers from home
Begin by researching sticker types and trends, then decide whether you’ll sell printed stickers, printables, or both. Essential steps include:
- Learn the basics of design software and cutting machine workflows (Silhouette Studio and Cricut Design Space are common).
- Source materials: printer, sticker paper, cutting machine, blades, and packaging supplies.
- Create attractive listings with clear photos, compelling descriptions, and SEO-optimized titles and tags.
- Price products to cover costs and generate profit, factoring in Etsy fees and shipping.
- Promote your shop through SEO, social media, and consistent product uploads.
Mim recommends her free 60-minute masterclass for inspiration and The Etsy Plan course for a structured, fast-start process that guides beginners step-by-step.
11. Additional tips for selling on Etsy
Give it a try and commit to consistent progress. Learn who your ideal customers are and design products that genuinely help them. Focus on product quality, presentation, and excellent customer service. Regularly plan time each week to develop new products, improve listings, and promote your shop. Joining a supportive community of other sellers can provide accountability, feedback, and motivation.
12. About Mim’s training
Mim offers a free masterclass, “Creating Stickers That Sell,” which outlines her three-step method and provides a clear starting point for new makers. She also provides The Etsy Plan, a comprehensive program that includes templates, workbooks, and a student community to accelerate learning and success. These resources focus on practical workflows, SEO, and promotion strategies tailored to sticker sellers.
If you’re considering making stickers to sell on Etsy, these resources can help you avoid common pitfalls, learn the necessary skills faster, and build a profitable shop that reaches customers who appreciate your work.
Recommended reading: How I Make $1,500 Monthly With My Print-On-Demand Business