Today I want to introduce you to my friend Bobby Hoyt, the founder of Millennial Money Man and the creator of the course Facebook Ads For Bloggers.
In 2019 Bobby’s blogging business generated more than $1,000,000 in revenue. He has grown his email list to over 60,000 subscribers, attracted millions of page views, and credits much of his success to mastering a single traffic source: Facebook ads.
Bobby is a former band director who once left his teaching position after earning only $3 from his blog. That decision isn’t right for everyone, but it worked for him: he now blogs full-time and has scaled his business aggressively by leveraging Facebook advertising.
Unlike many bloggers who rely mostly on SEO or organic social growth, Bobby focused early on Facebook ads to drive traffic, build his email list, and increase revenue. His results show that a targeted paid approach can deliver fast, measurable growth when executed properly.
Using Facebook ads, Bobby achieved more than 2,000,000 unique visitors per year in under three years, and he continues to attract new subscribers every day. Facebook allowed him to reach readers who were genuinely interested in his financial content at a relatively low cost—especially in the early days of his growth.
He’s a knowledgeable personal finance blogger and a hands-on practitioner of the strategies he teaches. In our interview he answers common questions about blogging and Facebook advertising, including:
- How Facebook ads changed in 2020 with the COVID-19 pandemic
- Whether Facebook is still relevant
- Why Facebook ads are especially useful for bloggers
- What to do with a small ad budget
- How Facebook ads can increase blog income
Bobby also shares practical, actionable tips so bloggers can start running ads immediately: how to create ads, how to target audiences, and how to test and scale campaigns. He offers both a paid course, Facebook Ads For Bloggers, and a free training called Facebook Ads For Bloggers 101 that explains how to grow blog traffic with Facebook ads.
1. How have Facebook ads changed in 2020, especially with the COVID-19 pandemic?
The biggest change in 2020 was cost. When the pandemic hit in March, many advertisers cut budgets and the cost of Facebook ads dropped roughly 20–30%. Facebook’s ad prices had risen gradually in prior years, but the sudden pullback created an opportunity to buy traffic at a much lower price.
Bobby took advantage of this by increasing ad spend roughly 300% for Millennial Money Man, which reduced his cost per lead and allowed him to funnel more high-quality subscribers into email sales sequences. He invested aggressively while prices were low, knowing it might not happen again soon.
2. Bobby’s background and why he’s an expert
Bobby has run Millennial Money Man for over three years and recently launched another site called Laptop Empires. He left teaching after paying off $40,000 in student loans and quickly realized the fastest way to grow his blog was paid traffic, especially Facebook ads.
He has years of experience running ads for his own sites and for clients. His partner, Mike Yanda, runs a successful Facebook ad agency and specializes in growing email lists. Together they created training that teaches bloggers how to use Facebook ads to build audiences and revenue. In less than a year, Laptop Empires generated around three-quarters of a million dollars teaching people how to use Facebook ads—mostly by using Facebook ads to find their customers.
3. Is “Facebook dead”?
No. Despite occasional claims that Facebook is dying, the platform remains massive: there are hundreds of millions of active monthly users in the U.S. alone. Bobby points out that you can create audiences of millions of potential readers in Facebook’s Ads Manager and still not exhaust them after long-term campaigns.
Many people say Facebook ads didn’t work because they ran the wrong type of campaign, targeted poorly, or used incorrect audience sizes. Early on, results were easier to get, but as the platform matured you must be strategic. When used correctly, Facebook ads remain one of the most powerful tools to grow traffic, lists, and income. Instagram ads are available through the same platform as Facebook ads, and Bobby covers them in his training as well.
4. Why are Facebook ads great for bloggers? What are the benefits?
Facebook ads provide quick wins. Blogging success often requires time to build organic traffic and authority; paid traffic lets bloggers accelerate growth, keep momentum, and stay in the game. Whether your goal is affiliate sales, course signups, or email list growth, well-targeted ad campaigns can deliver measurable results fast.
For established bloggers, ads act like insurance against algorithm changes that can suddenly reduce traffic. Knowing how to run paid campaigns lets you mitigate sudden losses in organic traffic and stabilize revenue streams.
5. Why take a course on this subject? Is it hard?
The Facebook Ads Manager can feel intimidating to newcomers, and the idea of spending money without clear direction scares many bloggers off. Bobby and Mike built their course to remove that intimidation by teaching step-by-step strategies that produce real results—keeping lessons focused and actionable without unnecessary fluff.
Once you learn how to create a high-performing ad, those skills translate into better copywriting, image selection, and calls to action across your blog and marketing channels.
6. What if a blogger has a small budget?
It’s possible to run effective Facebook ads on very small budgets. Bobby has run traffic and page post engagement campaigns for as little as $1 per day and seen strong results. Not all campaign types can run at $1 per day—lead generation and conversion campaigns usually require higher budgets—but traffic and engagement objectives can produce targeted clicks affordably.
Keep in mind Facebook needs enough data to optimize; for conversion campaigns you generally want to achieve around 50 conversions within a seven-day window for stable performance. If you can’t reach that with your budget, start with traffic campaigns to build momentum, test posts, and then scale as you find winning content.
Bottom line: you don’t need to spend large sums to see results. Start small, learn, and reinvest your returns to grow your budget over time.
7. How can Facebook ads increase a blogger’s income?
Facebook ads can quickly direct targeted readers to posts or pages optimized for affiliate offers, courses, or email signups while maintaining healthy margins when campaigns are run correctly. Bobby emphasizes that ads are not a gambling exercise; every dollar should be tracked carefully and directed toward strategies that produce revenue—email list growth, affiliate conversions, and course sales.
Students of the course have seen strong returns, including bloggers spending under $100 in their first month and generating $300+ in affiliate revenue from promoted posts. Facebook ads amplify what already works, letting you test content and scale winners quickly.
8. Are Facebook ads passive or do they require ongoing management?
Once set up, Facebook ads can run on autopilot. You do need to create ad copy and choose images, and you should check performance periodically, but you don’t have to manage them daily. Bobby recommends not making frequent changes to successful ads, because constant editing can disrupt optimization. Ads provide short-term wins while you focus on long-term content and community building.
9. One actionable tip for bloggers
Choose the right campaign objective. The objective determines the kind of people Facebook will show your ad to—for example, traffic campaigns reach people who click links, while conversion campaigns find people likely to subscribe. Running the wrong objective often leads to poor results and higher costs.
Start by sending paid traffic to a well-performing, affiliate-optimized post using a traffic campaign. Use a simple 2×2 split test—two headlines and two copy variations—to find the lowest-cost winner. If a post performs well organically on social media, it’s often a great candidate for paid amplification.
10. Top blogging advice unrelated to Facebook ads
Focus on your email list. The phrase “the money is in the list” is true: a strong email list makes launches and monetization far easier. Add content upgrades or lead magnets to your top traffic posts to grow subscribers. The best lead magnets help readers implement the post’s advice—practical resources that deliver quick wins convert best.
11. Why take Bobby’s course and what will you learn?
Bobby’s goal is to help more bloggers succeed and monetize their sites. His course, Facebook Ads For Bloggers, is focused, practical, and created specifically for bloggers rather than ecommerce or local businesses. Students learn the exact methods Bobby uses to drive traffic, grow email lists, and increase revenue—starting with budgets as low as $1 per day and scaling up over time.
Course highlights include:
- The exact strategies Bobby uses to drive traffic, subscribers, and revenue on Millennial Money Man
- Facebook Ads 101: a concise, blogger-focused introduction to the platform
- Advanced targeting techniques to attract the right readers and buyers
- “Unicorn” strategies and cost hacks to keep ad spend low
- Step-by-step methods to use ads for rapid email list growth
- Proven testing frameworks (including split-test best practices)
- Guidance on writing ads that convert on Facebook and Instagram
- A screen-share walkthrough showing how Bobby optimizes blog posts to convert visitors into buyers and subscribers
- Short- and long-term roadmaps for running paid traffic systems tailored to new and established bloggers
If you choose the VIP package, it includes a 12-month membership to a coaching and support community with resources such as:
- Access to multiple Facebook ad experts for troubleshooting
- Personalized campaign reviews and hotseats
- Weekly live trainings
- Monthly live coaching calls with Bobby and Mike
- Access to a live training library with 50+ recordings on topics that support growing your business
Bobby and his team provide hands-on help so bloggers can make their ads effective and profitable from day one.
Are you a blogger? What are you doing to grow your blog?