Are you looking for things to sell on Etsy?
If you want to start a business and work from home, opening an Etsy shop is a popular and flexible way to earn extra income. Many sellers rely on Etsy to reach customers who appreciate handmade, vintage, and unique items.
Last year, roughly 7.5 million sellers worldwide listed items on Etsy, while more than 96 million buyers were active on the platform.*
Buyers shop Etsy daily for themselves and to find gifts. I personally shop on Etsy often for presents because it’s easy to find thoughtful, one-of-a-kind items.
This article will help you decide what to sell on Etsy and answer common questions for new sellers. Whether you aim for a part-time side hustle or a full-time business, Etsy provides a ready marketplace and tools to help you get started.
Average annual incomes vary, but many full-time sellers report earnings in the $40,000–$50,000 range, with top shops making well beyond that. Your results will depend on product choice, effort, pricing, marketing, and whether you scale or build a team.
16 ideas of things to sell on Etsy
Below are 16 product ideas you can sell on Etsy. Each item represents a category with demand and room for creativity. Some are digital and require no shipping, while others are handcrafted goods buyers love to gift and collect.
Printables
Printables are downloadable digital products that never require shipping and can be sold repeatedly. Popular printable categories include holiday decorations, party kits, invitations, educational worksheets, planners, wall art, labels, and journals. They’re an excellent option for creators who prefer low-overhead, passive income products.
Stickers
Stickers—both printable and printed—remain highly popular for planners, laptops, journals, and gifts. They’re affordable to produce and easy to customize. With a small upfront investment in cutting tools or a print-on-demand service, you can scale sticker designs quickly.
Canva Templates
Canva templates are another digital product that sells well. Create templates for ebooks, business cards, social posts, planners, resumes, or presentations. Because templates are reusable, they can generate ongoing sales once uploaded to your shop.
Pom Pom Rug
Home decor items like pom pom rugs attract buyers looking for unique, handmade pieces. Rugs, pillows, and small furnishings can command higher prices than many accessories, but factor in material costs, shipping, and time when pricing.
Fabric Divided Basket
Fabric-divided baskets are practical organization items that buyers love for nurseries, bathrooms, and craft rooms. They’re compact, relatively quick to sew, and easy to ship, which makes them a great product for small shops.
Bath Bombs
Bath bombs and other bath products are popular self-care gifts. They’re small, typically inexpensive, and appealing as gift sets. Quality ingredients and attractive packaging help products stand out and earn repeat customers.
Quick and Easy Wreaths
Seasonal wreaths are in demand year-round. Offering custom colors, sizes, or themes for holidays and events can help your shop capture seasonal traffic and gift buyers.
Crochet Hand Towels
Handmade crochet towels and kitchen accessories are small, affordable items that sell well. They’re appealing as gifts and easy to produce in batches if you develop a consistent pattern.
Oatmeal Honey Soap
Handmade soap and other personal care products—lip balm, lotions, and massage oils—are evergreen categories on Etsy. Attractive photography, clear ingredient lists, and thoughtful packaging help build trust and repeat business.
Sweaters and Clothing
Handmade clothing and vintage apparel are strong Etsy categories. Items like sweaters, hats, and scarves can earn higher prices, but they also require more time and careful sizing—price accordingly and offer clear size guides.
Boho Earrings
Handmade jewelry, especially lightweight boho and minimalist styles, sells well. Jewelry photographs attractively online, and unique designs make memorable gifts.
Fluffy Slime
Slime remains a hit for kids and collectors. Small packages of handcrafted slime in bright colors, glitter, or themed scents have a consistent market and can be sold in sets or subscription bundles.
Clay Earrings
Polymer clay earrings let creators experiment with shapes, textures, and color. They’re lightweight and inexpensive to ship, which keeps margins healthy when priced well.
Earrings (Studs and More)
There are endless earring styles to offer: studs, hoops, dangling pieces, and mixed-material designs. Variety can help you reach different customer segments and occasions.
Crochet Hats
Crochet hats are a classic Etsy product. They’re suitable for all ages, easy to personalize, and can be sold seasonally or year-round depending on style and material.
Macrame Coasters
Macrame and fiber-art items—coasters, plant hangers, wall hangings—are trending handmade goods. They appeal to boho and minimalist home decor shoppers and can be produced in small batches.
Common questions about selling on Etsy
Below are concise answers to frequent questions new sellers ask about Etsy, covering platform basics, fees, and ways to attract customers.
- What is Etsy?
- What sells easiest on Etsy?
- What are the best-selling items?
- Is selling on Etsy profitable?
- How do beginners start?
- How much does it cost? What fees apply?
- How do I find customers for my shop?
What is Etsy?
Etsy is an online marketplace founded in 2005 focused on handmade goods, craft supplies, and vintage items. Sellers list products directly; Etsy does not hold inventory—sellers ship orders to buyers.
The platform lists well over 100 million items across many categories, giving buyers a broad selection of unique and handcrafted products.
What sells easiest on Etsy?
Products that sell easily include printables, stickers, planners, clothing, handmade jewelry, and soap. Items that solve a need, fit current trends, or make attractive gifts tend to perform well.
What are the best-selling items on Etsy?
Best-sellers change with trends, but common top categories include printable downloads, stickers, wedding-related items, handmade jewelry, and knitting or sewing patterns. Market research tools can help you discover current keywords and trends.
Is selling on Etsy profitable?
Yes, Etsy selling can be profitable, especially with digital products that have low overhead. To maximize profit, research demand, price products to cover materials and labor, use strong photography, optimize listings for search, and drive traffic through social media and other channels.
Is it hard to make a living on Etsy?
Making a full-time living on Etsy is achievable but not automatic. Success requires product-market fit, consistent effort, good customer service, and marketing. Treat your shop like a business with planning and execution.
How do beginners sell on Etsy?
Getting started is straightforward: create an account, choose a shop name, list items with clear descriptions and photos, set up payment methods, and launch. Optimize listings with searchable keywords and build inventory before promoting your shop.
How much does it cost to sell on Etsy? What percentage does Etsy take?
Etsy charges a $0.20 listing fee per item and takes a transaction fee (6.5% of the sale) plus a payment processing fee (typically 3% + $0.25 per transaction in many regions). There’s also an Offsite Ads fee of up to 15% for sales driven by Etsy’s offsite advertising, charged only when those ads lead directly to a sale. Factor these fees and shipping costs into your pricing.
How can I find customers for my Etsy shop?
Traffic sources include Etsy search (SEO), attractive listing photography, social media (Pinterest, Instagram, TikTok), and paid advertising—both Etsy Ads and external ads. Short videos showing product creation often attract buyers. Excellent photos and strong product descriptions are essential because they’re the primary factors shoppers use when choosing between sellers.
Final thoughts — What to sell on Etsy
This list is only a starting point. Etsy supports a huge range of products: paintings and prints, handmade jewelry, decorations, party supplies, beads and yarn, knitting patterns, pet items, notebooks, small furniture, pillows, personalized gifts, candles, craft kits, toys, and more.
Successful Etsy shops focus on a niche, present products attractively, and invest in marketing and customer service. If you enjoy creating, Etsy can be a rewarding platform to turn your skills into a business.
Are you ready to start selling on Etsy?
Recommended reading: 14 Best Places To Sell Art To Make Money
*Statistic from Statista.