Today I want to introduce you to my friend Bobby Hoyt of Millennial Money Man and the course Facebook Ads For Bloggers. In just three years, Bobby has grown his blog into a business that has generated more than $750,000 in income, and his momentum shows no signs of slowing.
Bobby is a former band director who left his teaching job after earning just $3 from his blog. That decision won’t be right for everyone, but it worked for him: he focused on a strategy that accelerated growth and now blogs full time.
What sets Bobby apart from many bloggers is his heavy focus on Facebook as a traffic and growth channel. He built his audience quickly using Facebook ads, and he’s here to teach others how to use the same approach to expand email lists, increase pageviews, boost affiliate revenue, and more.
Using Facebook ads, Bobby’s site attracted more than 2,000,000 unique visitors in under 36 months, and he consistently gains around 50–100 email subscribers each day.
Bobby’s success with Millennial Money Man comes largely from creating highly targeted ads that reach readers who genuinely care about his content. Early on, Facebook provided inexpensive, targeted traffic, and that advantage helped him scale fast.
He also runs an active Facebook community focused on debt payoff and financial freedom. The group has roughly 10,000 members, with around 9,300 active each month — an impressive, engaged audience.
He’s an excellent personal finance blogger, and I frequently learn practical tips from him. He’s also a close friend — he and his wife Coral even visited us in St. Pete, Florida.
In the interview below, Bobby answers common questions about blogging and Facebook advertising, including:
- Is Facebook really dead?
- Why are Facebook ads effective for bloggers? What are the benefits?
- What if a blogger only has a small budget for ads?
- How can Facebook ads help increase blog income?
He shares actionable advice you can use right away, from building ads and choosing audiences to testing and optimizing campaigns.
Read the interview below for more details and consider Bobby’s course Facebook Ads For Bloggers to learn how to put these strategies into practice. He also offers a free training, Facebook Ads For Bloggers 101, which covers how to increase blog traffic with Facebook ads — a top priority for me this year.
- The exact template that helped my site earn $95,000 in affiliate income last year
- How we went from $0–$10,000/month blogging in less than a year
- Is making money from a blog actually possible? Your top 21 questions answered
- 8 free resources to grow your blog
1. Hey Bobby, we’ve known each other for a while now, but could you tell my readers a bit about your story and why you’re an expert on this topic?
I’m Bobby. I’ve run Millennial Money Man for over three years and recently launched another site called Laptop Empires. I left my job as a band director after paying off $40,000 in student loans and decided to pursue blogging full time.
After quitting with only about $3 in blog earnings, I needed rapid growth. I turned to Facebook ads because they were inexpensive, effective, and allowed me to build a strong community quickly.
I’ve used Facebook ads since almost day one, and they’ve been central to growing my traffic, email list, and revenue. I also run ads for other businesses, so I’ve developed deep experience on the platform.
My business partner Mike Yanda runs a successful Facebook ad agency and specializes in using ads to build email lists. Combining my traffic expertise with his list-building skills inspired us to help bloggers who find Facebook advertising intimidating.
Since launching Laptop Empires, we’ve generated roughly three-quarters of a million dollars teaching people how to use Facebook ads — and most of our students found us through the same platform.
2. Wait, I keep hearing that “Facebook is dead?”
People say Facebook is dead all the time, often because they want it to be. The reality: Facebook still has an enormous active user base — hundreds of millions in the U.S. alone.
I’ve created audiences of more than four million users inside Facebook’s Ad Manager and, after running ads to those audiences for extended periods, I’m still far from exhausting their reach. Facebook lets you build very large audiences based on site visitors, email lists, or interest targeting.
Many critics don’t grasp the platform’s size or haven’t learned how to use it well. Common mistakes — choosing the wrong campaign objective, poor targeting, incorrect audience sizes — explain why some people get poor results.
Facebook advertising has become more complex as competition has increased, so strategy matters. Learn the platform basics and proven tactics, and Facebook ads can be a powerful tool to grow traffic and revenue.
Also, remember that Instagram ads run on the same ad platform. You can reach Instagram users using the same tools with only minor adjustments.
I still drive thousands of low-cost visits to my sites each month with Facebook — you can too with a bit of study and practice.
3. Why are Facebook ads great for bloggers? What are the benefits of Facebook ads?
Short answer: quick wins. Many blogging successes falter because organic growth takes time — building authority and search traffic can be slow and frustrating. Facebook ads let bloggers get traction more quickly.
Ads can drive affiliate sales, course signups, and email subscribers, helping bloggers stay in the game and scale their businesses. In my experience, paid traffic has been a key driver of course sales and other revenue streams.
For established bloggers, Facebook ads act like an insurance policy against algorithm changes or sudden traffic drops. If search traffic declines, paid ads let you replace lost visits and revenue while you address the larger issue.
4. Why should a blogger take a course on this subject? Is it hard?
The Facebook Ads platform can be intimidating if you’ve never used it and don’t have any direction. Fear of wasting money causes some bloggers to avoid it.
When we built FB Ads for Bloggers, we applied instructional design and lesson-planning to remove that intimidation. The platform itself isn’t hard — but it requires clear, practical instruction to use effectively.
The course focuses on essentials without fluff so bloggers can implement strategies quickly and confidently.
5. What if a blogger only has a small budget for Facebook ads?
No problem. You can run effective traffic and post engagement campaigns for as little as $1 per day. While some campaign types like lead gen and conversions generally require higher minimum spends to get the algorithm enough data, traffic campaigns will drive targeted clicks on a very low budget.
Facebook’s algorithm needs data to optimize. Conversion campaigns typically need about 50 conversions in a seven-day window to stabilize. If you can’t reach that volume, you may need to increase your budget or use traffic campaigns that don’t require as much data.
The key takeaway: you don’t have to spend a fortune to see results. Start with what you can afford, measure results, and scale gradually as traffic and revenue grow.
6. How can Facebook ads help a blogger increase their blog income?
Facebook lets you direct targeted readers to specific posts, offers, and lead magnets quickly while keeping costs low when campaigns are set up correctly. Ads amplify what’s already working content-wise and enable rapid testing of new ideas.
In the course, I walk students through optimizing posts for affiliate revenue and course sales, showing my actual process and screen so learners can see how we funnel traffic into offers and email opt-ins.
Beginners have seen impressive returns: students spending under $100 in their first month have generated $300 or more through affiliate links in promoted posts. Facebook ads can be used for affiliate sales, list growth, and course promotion — and the course teaches how to do all of this step-by-step.
7. Is this passive, or does a blogger have to spend a lot of time managing their Facebook ads?
One of the best things about Facebook ads is that once campaigns are set up and optimized, they can run mostly on autopilot. You’ll need occasional check-ins and tweaks, but many of my ads have run for extended periods with minimal changes.
We teach how to monitor metrics and when not to interfere — successful ads often suffer when they’re over-adjusted. While creating ad copy and images takes effort, ads don’t demand daily management and can drive ongoing traffic and subscribers while you focus on content and community.
8. Can you share one actionable tip that can help the average blogger take advantage of Facebook ads?
Choose the right campaign objective. The objective dictates which users Facebook shows your ad to: traffic campaigns find people who click, while conversion campaigns find those likely to subscribe or purchase. Picking the wrong objective leads to poor performance and higher costs.
As a practical first step, run paid traffic to one of your most popular, affiliate-optimized posts using a traffic campaign. Start with small budgets (as low as $1/day), then run a simple 2×2 split test: two headlines and two copy variations to determine which combination yields the lowest cost per click.
If you don’t yet have a converting post, test several articles and scale the ones that perform well. Once you find a winner, optimize it for affiliate revenue or list growth and reinvest returns into more ad spend.
9. What is your top piece of blogging advice that has nothing to do with Facebook ads?
Focus on your email list. Nearly every professional blogger I know wishes they had started building their list earlier. The phrase “the money is in the list” holds true: a strong email list enables multiple successful course launches and consistent revenue.
Simple tactic: add content upgrades or high-quality lead magnets to your top traffic posts to convert readers into subscribers. The best lead magnets are practical and help readers implement the post’s advice. Solve a specific problem and give readers a quick win — that’s how you grow a valuable list.
10. Why should a blogger take your course? What will they learn?
My goal is to help bloggers succeed and earn meaningful income from their sites. The course is designed specifically for bloggers — not e-commerce or local businesses — so every lesson is relevant to growing a blog’s traffic, list, and revenue.
Here’s what you’ll learn in FB Ads for Bloggers:
- The exact methodology I use daily on Millennial Money Man to drive traffic, increase email subscribers, and generate revenue using Facebook ads, including how to start with $1/day and scale up.
- Facebook Ads 101: the platform basics without fluff, focused on what matters for bloggers.
- How to target the right readers so you attract subscribers and buyers who resemble your best fans.
- My “unicorn” strategy for identifying existing posts that will perform well on Facebook, plus cost-saving tactics to lower ad spend.
- How to use ads to grow your email list quickly and effectively, with step-by-step guidance from my co-founder Mike, who specializes in list growth.
- Proven testing strategies, including what to test first and how to run true split tests for the most reliable results.
- How to write ads that convert on Facebook and how Instagram ad copy differs.
- A step-by-step walkthrough showing how I optimize blog posts so traffic converts to affiliate sales, course signups, and email leads.
- A blogging blueprint with separate roadmaps for new and established bloggers to build a paid traffic system that supports long-term growth.
If you choose the VIP package, you’ll receive a 12-month membership to our coaching and support community, which includes:
- Unlimited access to five Facebook ad experts for troubleshooting and questions
- Exclusive hotseats with personalized reviews of active campaigns
- Weekly live trainings on Facebook ads and other growth strategies
- Monthly live coaching calls with Bobby and Mike for personalized help
- Access to a live training library with 50+ recordings covering organic content strategies, copywriting, phone sales, lead magnets, Pinterest and Instagram ads, funnels, and more
- Personal coaching and support to ensure your ads are effective and profitable from day one
Are you a blogger? What are you doing to grow your blog?