The following Lasso plugin review was created in partnership with Lasso. All opinions are entirely my own.
UPDATE March 17, 2022: I experienced a persistent glitch on Making Sense of Cents that took many hours to resolve. When I deactivated the Lasso plugin, the issue stopped. I have contacted Lasso but have not received a response. I cannot definitively say the problem was caused by Lasso, but until this is investigated, exercise caution when using the plugin.
UPDATE April 25, 2022: I still have not heard back.
UPDATE July 10, 2022: One final update — I have still not received a response from Lasso about this issue.
In 2016 I launched my affiliate marketing course, Making Sense of Affiliate Marketing. As someone who teaches affiliate marketing to bloggers, I get frequent questions about the best WordPress plugin for managing affiliate links and programs. 
For years I favored simplicity and used PrettyLinks. Recently, a number of more feature-rich tools have emerged that can help bloggers earn more through better link management, analytics, and product displays. Because of that, I decided to try Lasso, a plugin I’d heard good things about.
If you’re exploring alternatives or are a newer blogger, Lasso is a well-known affiliate marketing plugin for WordPress that aims to increase click-through rates and simplify affiliate link management.
As someone who teaches affiliate marketing, I was behind the curve in trying a newer tool — but I’m eager to see how Lasso affects conversion rates and improves the user experience on my site.
Below I describe what Lasso does, its key features, pricing, and my overall impressions.
My Lasso Plugin Review
What is Lasso?
Lasso was built by a team with years of online business experience who wanted a better way to manage affiliate links. That background means the product was created by website owners with real publishing needs in mind.
One of Lasso’s cofounders, Andrew Fiebert, also runs the popular money blog Listen Money Matters. While I continue familiarizing myself with Lasso, I’m including dashboard screenshots from Lasso’s demo to illustrate features.
With Lasso you can find and fix broken links, discover products and services to promote, and create attractive, user-friendly custom product displays. Lasso isn’t just a link-cloaking tool — it’s an all-in-one affiliate marketing plugin that consolidates link management, alerts, and monetization opportunities.
That type of custom display is something I’ve missed on Making Sense of Cents and that I expect will make posts more helpful and visually cohesive.
Key Lasso capabilities include:
- Add any affiliate link: Lasso supports links from any program or network.
- Link alerts: Lasso detects broken links or out-of-stock items and lets you update them site-wide.
- Amazon support: Paste an Amazon product URL and Lasso fetches product data automatically.
- Monetization opportunities: Lasso scans your site for missed affiliate programs and lets you search for keywords to monetize anchor text across your site.
- Analytics integration: Connect Google Analytics to view which links and pages get the most clicks.
These features go far beyond simple link shortening: they help you maintain and improve affiliate income across a site that may have hundreds or thousands of links.
If you already use another affiliate plugin
Switching tools can be intimidating if you’ve used the same plugin for years. I wondered whether I could migrate existing links to Lasso easily — the good news is yes.
Lasso includes an import tool that can bring in links from other plugins. You can import links one at a time or perform a bulk import from popular plugins such as Pretty Links, AmaLinksPro, GeniusLink, EasyAzon, and AAWP. Every imported link is manageable from Lasso’s central dashboard, and if you choose to revert the change, Lasso lets you restore links to their original state. That flexibility makes switching much less risky.
Dashboard highlights
Lasso’s dashboard lives inside your WordPress admin, so no separate login is required. From one central screen you can monitor all affiliate and product links. The dashboard shows each affiliate URL, product name, image, link group, and the total number of link instances across your site.
At the top you’ll see alerts for broken links, out-of-stock Amazon items, and monetization opportunities. Broken-link alerts are especially useful: click the broken link icon to list every occurrence on your site, with context showing the content where the link appears, the anchor text, and the link type (text, image, etc.).
The plugin scans your site and lists every location for a given broken link so you can efficiently replace or remove it. That capability is invaluable for large sites where broken links are hard to track down manually.
Lasso also flags out-of-stock Amazon products so you can decide whether to replace or remove those links. When products remain unavailable for long periods, it’s best to update your content to keep readers satisfied.
- Click the out-of-stock icon
- Locate link locations across your site
- Replace or remove the link
Adding affiliate links
Adding a link to Lasso is simple: copy the affiliate product URL and paste it into Lasso’s dashboard. For Amazon links, Lasso pulls product images automatically; for other programs you can upload or choose an image manually. After adding links in the dashboard, insert links in posts using WordPress as you normally would.
Opportunities feature
Under “Opportunities,” Lasso searches for additional ways to monetize your site, including affiliate programs, keywords, and content. Use keyword detection to find unmonetized mentions of brands or concepts. For example, if you’ve mentioned a cashback app like Earny but didn’t link to it, you can create a brand keyword (e.g., “Earny”) or a concept keyword (e.g., “cashback app”) to find every unmonetized mention and add links where appropriate.
Lasso also includes an Affiliate Program Detector with a database of nearly 2,100 programs. If Lasso detects that you link to a domain repeatedly but aren’t enrolled in that company’s affiliate program, it will list the program and provide a link to sign up.
The Opportunities screen shows the affiliate program, how many times Lasso found the domain on your site, the typical payout or commission rate (when available), potential link locations, and a sign-up link for the affiliate program.
Tracking affiliate link data
Lasso supports click tracking by integrating with Google Analytics. Add your Analytics Tracking ID in Lasso’s Settings > General and enable click tracking. Once set up, link clicks appear as Events in Google Analytics, letting you see which posts and pages generate the most affiliate clicks. This helps identify your most profitable content so you can optimize further.
In Analytics, navigate to Behavior > Events > Pages to see which pages drive the most affiliate clicks and to drill down into event counts per page.
Pricing
Lasso offers a 14-day free trial. After the trial the cost is $29 per month, or $289 for a yearly plan (equivalent to two months free compared to monthly billing).
Summary — My thoughts on Lasso
Lasso provides many features that appeal to publishers: link cloaking, custom product displays, broken-link detection, out-of-stock alerts, missed monetization opportunities, and analytics integration. You can still create simple, readable affiliate links while taking advantage of more advanced tools to improve conversions and site maintenance.
For bloggers who want to go beyond basic link shortening and who need a centralized system to maintain and grow affiliate revenue, Lasso is a compelling option. Its import tools reduce migration risk, and its dashboard makes maintenance tasks far easier on larger websites.
I believe Lasso can be a useful addition for bloggers serious about optimizing affiliate income, but note the earlier update regarding an unresolved technical issue I experienced — consider testing the 14-day trial on a staging site or low-traffic property first if you’re cautious.
I hope this review of Lasso was helpful.
Which affiliate marketing plugin do you use? What questions would you like me to address about Lasso?